What is Google Ads
The best Google ads expert in Malappuram, kerala. Google Ads is where our products or services are sold and branded with the help of Google. It is also called search engine marketing. Google ads are a tool for doing ads. which helps our brand reach more people and achieve more branding by appearing on many platforms that are our ads. We need some knowledge to do Google Ads otherwise there is a possibility of financial loss from us. Google Ads is a few bucks more than social media marketing. Although Google Ads is a bit more expensive, it has its advantages. Google has many options available to us like we can advertising on YouTube and getting first place in search results as well as getting a display of other websites etc. Few more options are available.

Tools For Google Ads
Google Looker Studio:
This is the best tool that helps to make reports for our Google ads work.
Key Word Wrapper:
We can change the phrase, exact, and broad of a keyword making our work easy.
Google Transperency Centre:
This tool can analyze competitors.
Microsoft Clarity:
This will help us understand our website users behavior and further improve our website and we will have the best quality video of who is doing what on the website.
Google Analytics:
We may have access to the best information about our website users, such as whether they visited our website on a laptop or phone, and what country they are from.
Google Tag Manager:
Many best things can be injected into the website without putting code on our website, for example, convention tracking and Microsoft Clarity.

Something that should be on the landing page
. Engaging and relevant headline
. Ad Copy should be on the landing page
. Supportive tagline
. Business features should be on the landing page
. Add ratings and testimonials
. Cleared contrasting Call to action
. Each service needs its own landing pages

Bidding Strategies
Manual CPC:
Set a specific CPC for a particular keyword or an ad group.
Maximise Clicks:
Get the most no. of clicks on your ad within your budget.
Maximise Conversions:
Set bids to help to get the most conversions for your campaign while spending your budget.
Maximise conversion Value :
Automatically bid based on the value that you think a conversion is worth to your business.
Target Impression Share:
Automatically adjust your bids to help you achieve the best target impression share percentage for your ad group or campaign.
Target CPA:
optimizes your bids to get the most conversions at or below your target CPA.
Target Roas:
You set a target ROAS, and Google ads will then automatically set bids try to get the most conversion value possible at that ROAS.
Enhanced CPC:
Rates your bids for clicks that are more likely to convert.
CPM Bidding:
Pay a fixed amount for every thousand impressions your ad receives.
CPV Bidding:
Set a maximum cost-per-view bid for your video ads.

QUESTIONS
Who is Sadiq?
Sadiq is The best Google ads expert in Malappuram, kerala. Also expert in SMM, SEO, and Website designing.
What are the benifites of google ads?
.Maximum increase in website traffic
.We can sell more of our products or services to others
.Get new customers
What are the Google Campaign Types?
.Search
.Performance Max
.Video
.Demand Gen
.Display
.Shopping
.App
.Smart
What are the two important bidding strategies that are important to Google Ads?
.Manual CPC
.Automated Bidding strategy
Types of Google Ads Services
competitor Analysis
That means finding others who service the same product as us and trying to better them.
Result Analysis
That means analyzing our advertised campaign’s performance or results and trying to improve it.
Website Audit
Check if the landing page is good and the necessary instructions for web designers.
Campaign Setup
understanding a company’s business, selecting the campaign they want, and executing it.
Tracking Setup
Visit our website and track what they are doing. eg: purchase, conversion tracking, etc.
Finding Bidding Strategy
learning about a business and choosing the right bidding strategy for the growth of the business.